Sustainability & Social Good

As an independent brand we care deeply about ethical production, managing our environmental impact, and supporting worthy causes. We’re constantly working towards sustainable business practice. Here’s how we’re doing it. 

WE DONATE 75p FROM EVERY ORDER TO A CHARITY OF YOUR CHOICE 

We donate 75p from every order to support the development of young men, improve the planet towards a sustainable future, and raise awareness for mental health. When you place an order with us, you choose where our donation goes:

  • Oceana – Protecting and restoring the world’s oceans.
  • Future Men – Helping boys become dynamic and healthy men.
  • CALM – Taking a stand against male suicide.

Charity options

ETHICAL PRODUCTION 

By keeping our supply chain small, we can better ensure that all of our products are ethically made. We personally visit all of our partners at least once a year to evaluate their production methods and the care of their employees. We tour factory floors, inspect the equipment, and meet the workers – and we only work with suppliers who offer a safe working environment, fair pay, no child labour, and decent working hours as observed by law. 

Ethical Production

GRS CERTIFIED 

All of the manufacturers we work with are Global Recycled Standard certified. What does this mean? Glad you asked! Our supply chain complies with GRS standards set for recycled content, social and environmental practices and chemical restrictions. We also undertake independent third-party testing on all our product ranges to ensure they meet global standards.

Plastic Bottle in the ocean

RECYCLED & RECYCLABLE PACKAGING

We did a ton of research on the most environmentally friendly packaging to use, and you’d be surprised by what we learned. Most brands won’t tell you that their fancy biodegradable packaging is only around 70% biodegradable. Compostable packaging isn’t great because it only breaks down under specific conditions, and if you don’t have a home compost you need to send the packaging to an industrial composting facility. We’ve found the best option is using packaging that is (a) made from recycled materials, and (b) can be recycled again. So we’ll keep using that until something better comes along! Our postcards are made from Forest Stewardship Council-certified 100% recycled paper, too. Every little bit helps!

Recyclable packing by Kapow

RECYCLED FABRICS

In 2021 we’re launching our first range of meggings made with recycled polyester made from post-consumer plastic like PET bottles, fishing nets and ring pulls that are broken down and spun into yarn, which is then knitted into performance leggings. Recycled polyester also takes less energy to make than virgin polyester. The best part? They’re not only strong and durable, but also lightweight. Turns out plastic can be fantastic for leggings! 

Recycled polyester made from post-consumer plastic like PET bottles